Well the filmmakers behind the upcoming horror film House at the End of the Street certainly know what their best marketing strategy is going to be… Jennifer Lawrence.
The first poster for the flick (not out until September) has hit the internet today and it features Lawrence and… not much else. There’s a silly tagline and a listing for a Max Thieriot (anyone? anyone?) to try to diversify I suppose (no love for Elizabeth Shue on the poster?) and then the title in a scary font. Pretty regular stuff.
I said after the first trailer that I’d need some prodding to give this one a shot and this didn’t do the trick, despite the hot streak that Lawrence is on. But what about you?